How to Sell an Idea Internally: Corporate Communications

 

How do you get buy-in on a big idea like Diversity, Equity and Inclusion (DE&I) in a global company with nearly 60,000 employees?

Renee Connolly, Chief DE&I Officer at Merck KGAa Darmstadt Germany, joined me to talk about corporate communications in this context because the company believes it pays dividends for their business. We covered a lot of ground.

You’ve probably heard this before: Content is King. For any topic, you have to understand that a message that resonates will be more adopted more easily. That starts with a lot of listening on everyone’s part. Just having conversation with coworkers to understand them as humans is a great start.

In terms of strategy, Renee laid out a three part framework for thinking about how they will achieve their goals.

  1. How do we create diverse teams at the table when making decisions?

  2. What practices can take DE&I into consideration when developing and selling products?

  3. How do we (as individuals) show up?

The conversation went deeper into how to get buy-in at every level and see real adoption.

Remember: “It’s a learning curve for everyone. …taking the time to make people understand what role they play in creating an inclusive environment is really the key…”

 

Renee Connolly

About My Guest …

Renee Connolly is the Chief DE&I Officer at Merck KGAa, Darmstadt, Germany.