Frank Dolan talks about the value of disease state education for a company pre-launch in terms of providers, patients and payors.
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Mark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits.
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Jason Scharf talks about how planning for long tail events can present opportunities for competitive advantage even in the absence of the event.
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Amy Duncan explains the purpose of a competitive audit for your marketing and what goes into it.
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