Mark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits.
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Frank Dolan describes how a biotech company can ensure success when launching its first product while essentially launching the company as a commercial entity at the same time.
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Owen Swift explains what a sales agent is and the advantages for both the company and the individual. He also describes the scenarios where this model makes the most sense.
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Hans Kaspersetz describes how to create content that Google will recognize as authoritative and meets your audience needs.
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Lemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content.
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I met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first …
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A new business has a lot of things to think about and choices of where to put their resources so it can start making sales and gaining traction. Lisa Thurston helps companies put some structure … [Read more...]
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We need to understand our customers. Paul Orange, GM of eCommerce at GE explains why it matters more than you think and how to use it to advantage.
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...conversations lead to relationships, relationships create opportunities, opportunities lead to sales...-Phil M Jones I find a conversations challenging in some situations. Hosting this podcast has …
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Ethan Kopit assures me that artificial intelligence is going to make our jobs easier and more interesting. Rather than replacing us, it's going to automate the routine tasks we shouldn't be spending …
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Companies with significant market share have a huge advantage over the competition. It's a form of social proof that has a big impact on a customer's buying decision. Mike Cammarata returned to …
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Sales people may have a process that's been taught for along time, but customers have their own process for buying. It's important to know the difference. Mike Cammarata has extensive experience as …
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Account Based Marketing is a popular topic right now. What does it look like in the life sciences market? Ethan Kopit, a co-founder of Acenna Data explained it to me very well. Although it has a …
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A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads …
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A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads …
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Are you marketing or selling large capital equipment like refrigerators, freezers, fume hoods where the operational expense, in terms of energy consumption, can be significant over the long term? If …
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