Pushing the Limits in Creative Storytelling
This episode is a mix of career and marketing. Dan Chichester was a comic book writer and editor before he transitioned to healthcare marketing.
I promise you will dig this episode. We talked about:
How comic books are made and how it relates to healthcare marketing. Dan transferred the skills of managing large teams of creatives and sharing a vision from his first career to the next.
Embracing your unique background outside of science or healthcare. After downplaying his background he realized he was shortchanging himself and his clients. Embracing his unique experience gave him confidence and power.
Pushing the limits in creative storytelling allows a better chance for something extraordinary to happen. You will get knocked down a bit, so aim high. You can move people’s imagination and inspire them.
Building trust with clients when pushing creativity. Enthusiasm turns inspiration into a purposeful point of view. Be clear about what your new tech is going to do for the client so ideas can take root and allies get on board. Focus on end result rather than whatever tech you need to get there. What will the audience experience with your creative vision?
Creating a positive vision for the future (with a record number of pop culture references in this podcast.) How do we take people into a future of opportunity and embrace potential? Can you create an extraordinary vision? We need more “What comes next” story lines.
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About My Guest …
Dan Chichester is a writer, a strategist, and a creative consultant with significant experience in healthcare and marketing. Prior to his marketing career, he was a writer and editor for Marvel Comics.
