Writing About Science, Joyfully
Even when you are an expert, maybe especially when you are an expert, writing about science can be difficult.
Justine Dees is a microbiologist who embraced the idea of sharing her knowledge and love of science to become a blogger and content marketer for life science companies.
Writing doesn’t come easily to most people. And many scientists don’t have an efficient process to create useful content in a reasonable amount of time. Justine took the time to practice, to find her voice, and to figure out the “What’s in in for them?” and become a content marketer.
We talked about the value of blogs, email personalization, and writing in a conversational style to make a better connection with the scientists in your audience.
You can either learn to write joyfully, or find someone who can.
EVENTS:
Medicine to Market Summit: Brand Breakthroughs
Live Webinar: Life Science Marketing
Schedule a 15 minute chat with Chris about content.
About My Guest …
Justine Dees is a Science Writer, Content Marketer, and founder of the Joyful Microbe blog and podcast.
