Social Media Dos and Don’ts for Life Science Marketers
Many life science brands are struggling to make the most of social media. There are however notable exceptions. We’ve talked about some of those before on this podcast.
In this episode, Mary Canady shares her thoughts on how companies can be more successful and also how to avoid wasting money and effort on poor social media campaigns.
We also talk about what is likely to be important in the future as new platforms arrive and old ones evolve or go away.
Listen to find out:
How scientists are engaging with social media
What type of content is attractive
Which activities yield long term results
Why building communities is important
Comprendia Social Media Marketing
About My Guest …
Mary Canady is the founder of Comprendia, a digital and social media marketing firm servicing the biotechnology sector. Over the last 10 years she has also used her social media skills to build her own brand with 35,000 followers and a significant community as the founder of the the San Diego Biotech Network.
