Connecting Life Science Marketing Budgets to Outcomes
Life Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do.
As a result, according to Adobe, 60% of what you’re spending could be wasted.
It’s important, first of all, to know what you want to achieve and then figure out the right tactic to achieve it.
Laura Browne of CovalentBonds LLC talked to me about how to get around this problem. She explained the different challenges faced by large and small companies and had some good advice regarding:
Why you should never let an agency determine your budget
Looking outside the life science industry for agencies with fresh ideas
The value of an experimental approach to tactics (if you measure and correct)
The benefit of using a broker in your agency selection process
Why you shouldn’t ask an agency for ideas about how they would solve your problem
The podcast where marketing leaders inside and outside the sciences share their creative ideas and practical approaches to increasing your marketing ROI.
Not ready for a full podcast? Audio Stories are bite-sized pieces of audio content to showcase highlights and accomplishments from your business.
Interested in learning more about how to plan and produce your own podcast? Schedule a 30 minute call with Chris today to strategize about how podcasting and audio content can get the word out about your brand or event.