How Decision Engines Change the Life Science Buying Journey
Offering customers a lot of choices is a double edged sword. You almost certainly can provide the solution they are looking for – if the are confident about choosing the right one. If not, they might decide to look somewhere else.
How do you help customers overcome decision paralysis and make the buying process easier? Carlton Hoyt suggests that decision engines will reshape the life science buying journey.
In this episode, Carlton explains
What a decision engine is
What types of businesses would benefit from creating a decision engine
The thought process that goes into building one
Applications beyond selling products
About My Guest
Carlton Hoyt is the principal consultant at BioBM Consulting. They are a full service marketing agency and consultancy working with innovative, growth-oriented life science companies to forge commercial success.
