Smartphone and mobile apps can be found in everyone’s pocket these days. I recently surveyed a number of life science companies about how they are using smartphone apps for marketing and sales. Among the companies I spoke to, each had a slightly different approach. A summary of that research, including benefits for both providers and customers, is posted on the ACP-LS blog.
If you’re thinking about developing a mobile application for smartphones or tablets as part of your life science marketing plan, you probably have a lot of questions about how to do it right. This podcast will provide the answers.
I spoke to Johannes Amon, a Global Online Marketing Specialist for Carl Zeiss Microscopy about the development of their first mobile app, Lab Light, and what made it successful.
Johannes was very generous in sharing his experience. We discussed:
- Johannes’s considerations for choosing an app developer
- Defining the functionality and the target audience – Should it be restricted to Zeiss users or could it be useful to all microscopists?
- Integration of social sharing directly from within the app
- How the Light Lab app promoted initially
- The importance of understanding the level of effort required to maintain an app
- Why microscopy is the easiest segment in life science marketing
Bonus: Need a first person movie review? Apparently Johannes’s colleagues refer to him as a walking iMDB. We may start another podcast just for that. Movie reviews for scientists, by scientists…
About my guest:
Johannes Amon is a specialist in Marketing & Communications (Marcom) with 5 years of experience in the life science business. Before starting his Marcom career at ZEISS, he finished his Ph.D. in microbial genomics and worked as an analyst and online specialist for a startup company specialized in pharmaceutical market research. As a teamworker with a strict “getting sh** done” attitude, he builds strong relationships with colleagues and customers, particularly emphasizing support for the sales force and instrument specialists, during as well as out of working hours.
He creates and distributes life science-focused content such as articles, webinars, white papers and general science news through various communications channels to strengthen the brand and drive revenue.