Why You Should Implement a Digital Asset Management Tool
Do you ever wonder if the document or presentation you've been using for marketing or sales is the most up to date version available? Would you even know where to look to be sure?
A Digital Asset Management system or DAM can serve as a single source of "truth" for any digital asset in your company. As your company grows, you can imagine the potential time savings if people aren't digging or calling around to find the right document.
Frankie Buckle is a Customer Success Manager at Widen Enterprises. She explained to me the benefits of implementing a DAM in any size company.
If your brand is telling a story (and I'm pretty sure you should be) it makes it easier to keep that story straight if you know what and where all the documents are. It's also pretty great if you can create them efficiently and track how often they are downloaded and shared.
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About My Guest …
Frankie Buckle is a Customer Experience Manager at Widen Enterprises as well as the Founder of SciArt in Cambridge, England. She was previously a marketing manager at Carl Zeiss Microscopy, Ltd.
