What Kind of Stories Should You Tell on Your Podcast?
As with any content marketing, your podcast should be about something your audience is interested in.
Dodi Axelson is the Head of Communications at Cytiva and co-hosts the Discovery Matters podcast with Conor McKechnie, VP of Marketing. Shout out to their producer, Andrea Kilin.
The podcast covers all kinds of science from AI to the microbiome in an engaging, conversational format. They never talk about the company or its products.
When I asked about the intended audience, Dodi said, “Everyone.” And in this case, it’s a legitimate answer.
They want to provide stories not just for scientists who might use their products, but for anyone who is curious about science.
Metrics for podcasts are, shall we say, fuzzy? We agreed that the best is when someone reaches out to tell you about an episode that made a difference to them. That’s how you know it’s working.
The stories you choose may not talk about your company, but they do say something about it. Give Discovery Matters a listen if you want some inspiration around podcast storytelling.
Discovery Matters on Apple Podcasts
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About My Guest …
Dodi Axelson is Head of Communications at Cytiva (formerly GE Healthcare Life Science).
