Best of LSMR – Volume 3 – Content Marketing

LSMRAlbumCover300.png
 

1:30 Andy Bertera – How NEB Owns the Buyer’s Journey

  • How NEB sees the Buyer’s Journey

  • The importance of experimentation

9:00 Joan Boyce of Biocompare – How to Use an Editorial Calendar Like a Media Boss

  • What does it do

  • Editorial Mission statement

  • Selling to Management

18:01 Jen Oladipo – Earned Media in Your Life Science Content Marketing Strategy

  • How to help a journalist – what are their challenges?

24:01 Wendy Wise – How the American Chemical Society Uses Content Marketing to Attract Scientists

  • Selling the story behind the product

  • 360 degree camera

28:57 David Shifrin and Chris Conner – Repurposing Content

  • Turning blogs into an eBook (link)

  • Podcasts into blogs

  • Hierarchy of content

Subscribe in iTunes.

Leave an iTunes Review.

Listen on Stitcher.

Intro Music stefsax / CC BY 2.5

 
 
Featured
LSMRAlbumCover300.png
Your Host: Chris Conner
Your Host: Chris Conner

The podcast where marketing leaders inside and outside the sciences share their creative ideas and practical approaches to increasing your marketing ROI.

certification-badge-2017-sm.png
Branding Button@4x.png
Career Button@4x.png
Content Marketing Button@4x.png
Digital Button@4x.png
leadership button@4x.png
NEW SERVICE:
NEW SERVICE:

Not ready for a full podcast? Audio Stories are bite-sized pieces of audio content to showcase highlights and accomplishments from your business.

WORK WITH CHRIS
WORK WITH CHRIS

Interested in learning more about how to plan and produce your own podcast? Schedule a 30 minute call with Chris today to strategize about how podcasting and audio content can get the word out about your brand or event.

Asset 16@4x.png
Chris Connercontent marketingComment