Best of LSMR – Volume 3 – Content Marketing
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Best of LSMR – Volume 3 – Content Marketing
1:30 Andy Bertera – How NEB Owns the Buyer’s Journey
How NEB sees the Buyer’s Journey
The importance of experimentation
9:00 Joan Boyce of Biocompare – How to Use an Editorial Calendar Like a Media Boss
What does it do
Editorial Mission statement
Selling to Management
18:01 Jen Oladipo – Earned Media in Your Life Science Content Marketing Strategy
How to help a journalist – what are their challenges?
24:01 Wendy Wise – How the American Chemical Society Uses Content Marketing to Attract Scientists
Selling the story behind the product
360 degree camera
28:57 David Shifrin and Chris Conner – Repurposing Content
Turning blogs into an eBook (link)
Podcasts into blogs
Hierarchy of content