Providing Physicians with Resources for Patient Support
This episode is about what you might call customer service for physicians but the concept seems applicable to life science more broadly in terms of helping customers access timely information.
Sandy Donaldson describes Impiricus, a platform for doctors to access resources e.g. samples or prior authorization, to support their patients via simple text request.
Impiricus have developed a two-sided marketplace to connect doctors and pharma companies. The platform features a concierge service which removes much of the friction of having to look for resources in a fragmented marketplace online.
Physicians also get information from pharma companies, curated by a physician counsel to keep them up to date on relevant and impactful information,
And they are rolling out Doc X. These are series, Derm X, Neurology X and Onc X, of 3-5 minute peer-led videos providing information of innovations or Congress highlights.
The lesson here is to make it easy to find help at the moment it is needed and add value by continually providing up-to-date, curated content.
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About My Guest …
Sandy Donaldson is the CEO at Impiricus.
