A listener asked me to do an episode on benchmarking campaigns. I happened to be at the ACP-LS meeting with Jim Breault and Alan Abery from Springer Nature publishing right at that moment so I asked them for their thoughts.
Every campaign is different, but they have seen a lot of them. In this episode, they describe what works and what doesn’t.
The days of a one-sided conversation where you are pushing your message out are over. Put the customer first, not the product.
Jim and Allen describe how to get the most out of conversations with your media partners and the campaigns that result.