ResearchGate Survey of Scientist Purchase Behavior
When COVID arrived, researchers found themselves spending more time online, reading papers and planning experiments. The folks at Researc Gate noticed a large uptick in traffic and decided to survey their members to understand their concerns during the pandemic and find out something about how they make purchase decisions.
Darren Alvares joined me on this episode to talk about the results of that survey.
We talked about:
Top influences for purchase decisions
Which stage of the funnel determines brand choice
Group dynamics in purchase decisions
Which channels have the most influence
My key takeaway: It turns out based on 3rd party research, that the net promoter score at the awareness stage is negative. Meaning fewer people think it’s being handled well than those who don’t. I think that’s an opportunity that may be overlooked in our dominant lead-gen mindset.
Listen to the episode for details. You can download the survey in 3 parts here:
Chapter 1: The impact of COVID-19 on life scientist purchasing behavior
Chapter 2: Lab group buying dynamics: who is involved and when
Chapter 3 : Channels and tactics to best influence lab purchases
Schedule a 15 minute chat with Chris about content.
About My Guest …
Darren Alvares is the General Manager for Marketing Solutions at ResearchGate.
