I pulled together these highlights from the last 7 months because they tell a story of how companies are marketing to scientists differently, from the skills they want on a team all they way through to customer satisfaction.

If something piques your interest or you missed one of these before, here are the links to the complete episodes:

Hrissi Samartzidou: Accelerating the Evolution of Life Science Marketing

Joanna Rudnick: Why Storytelling Matters to Life Science Marketers

Olga Torres: Making Customers Comfortable Online While Taking Bold Chances Offline

Jonathan Price: Using Structured Content for a Personalized Customer Experience

Alan Gerstein: How to Turn Customer Problems into Opportunities

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