We've talked frequently on this podcast and on my blog about developing a content strategy. This episode looks at it from a different angle. It's about how to coordinate and execute your strategy …
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Joan Boyce knows the publishing business. So who better to talk to about how an editorial calendar is really used by a media company and how to make one for your life science content marketing …
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Google's objective is to rank content that either helps somebody complete a task or answer a question. Life science marketers have an opportunity to both learn from Google and help draw the roadmap …
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Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I …
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The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in …
Read MoreAfter 55 episodes of Life Science Marketing Radio, my good friend and colleague, David Shifrin, decided it was time to flip things around and interview me. We talked about the vision for both my …
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New England BioLabs has been ranked at the top of life science companies for its Customer Experience. How they do that? And how they think about elements of the customer journey as contributing to …
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According to Content Marketing Institute's Seventh Annual Content Marketing: Benchmarks, Budgets and Trends Survey, 70% of companies are going to create more original content next year, even though …
Read MoreDavid Shifrin of Filament Life Science Communications is helping me by repurposing content I have generated over the last four years on my blog and podcast. I was lamenting to him that I had to …
Read MoreAudio holds unique advantages over other content types. This podcast is taken from a webinar where I discussed those advantages including the ability of audio to create exceptional engagement with …
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Earned media (coverage in a 3rd party publication) can be a valuable element in the overall marketing strategy for a life science company. And it may not require the services of a dedicated PR agency …
Read MoreThe American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in …
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Many small contract research organizations (CROs) don't have a full time marketing person. But they might want one after they listen to this podcast. Olga Torres is the Director of Marketing at …
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"Lots of good things can happen when you treat a customer right," says Alan Gerstein. While we'd all like to minimize customer problems, they are a natural part of doing business. You can't …
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Life science customers are evolving faster than we are as marketers. Hrissi Samartzidou is working to fix that. She is VP of Marketing in the Biosciences Division of Thermo Fisher Scientific. She …
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When a customer does a search on your site, can she quickly narrow down the answers or will she have to sort through hundreds of documents to find the answer she is looking for? The challenge is too …
Read MoreThis episode features highlights from my most popular and favorite episodes of Life Science Marketing Radio from the last year. I include short clips from: How to Change an Organization Through …
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Jeremy Schoales has an unusual background for a marketer in life sciences. He came to life science marketing after a career in automotive consumer electronics. In this podcast, he shares what he …
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In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience …
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In the first part of this series, I spoke with Guy Page of Pacific Biomarketing about how life science companies can take advantage of marketing automation to improve the buying experience for their …
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